This US based consumer product business was founded in 2015 and within three years it had over 70% market share of the US market within its product category.
Early stage revenues grew faster than many of the other household technology/digitally driven brands and the group attracted significant investment to fuel the growth of the business worldwide.
The first key target market was the UK and EMEA and they needed to appoint a Director of Digital Marketing EMEA to drive growth in their digital business across Europe.
The focus of the role was to work closely with the local ecommerce teams, digital product owners, operations and offline marketing teams to drive the performance of the ecommerce business in the EMEA region. The position owned the CRM/digital marketing agenda for the ecommerce business, driving exceptional performance through world-class digital innovation and marketing across multiple websites and markets ensuring consistency where possible to permit scale economies, but localising where necessary to ensure the ecommerce marketing proposition is right for each consumer type in each territory.Search Process
The research and networking strategy centred on digital marketing candidates with backgrounds in consumer brands within digitally mature sectors such as Retail, Beauty, Leisure/Travel, and a range of other digital consumer services. It was key that we also identified and engaged candidates who had some experience in working within a start-up or early stage business as the EMEA business was still at an embryonic stage. The role also required candidates to be bring a strong structured and process driven approach to CRM/Digital marketing which may well have been gained in a larger company environment.Outcome
Following the presentation of a well balanced shortlist our client appointed a candidate with an impressive digital marketing background within both large global brands as well as more entrepreneurial businesses. The breadth of the sector experience was also attractive given they had already worked within Retail, Travel and Beauty.